01
project
overview
Effective relationship
support for modern couples
The goal was to develop a brand language and landing page for Ritual a relationship guidance app designed to help couples navigate challenges in a supportive and accessible way. The visual identity needed to feel warm, friendly, and inviting.
Approach
To capture the essence of relationships, I created a design that blends fluid, hand-drawn lines with expressive illustrations, visually representing real-life relationship moments. This organic, approachable style reinforces the app’s mission—making relationship support feel natural, inclusive, and easy to engage with.
Outcome
The final design establishes a cohesive and welcoming brand identity, ensuring a seamless experience from the first interaction on the landing page to the deeper engagement within the app.
02
What i Did
03
BRANDING
Ritual wanted its brand to feel like a personal relationship guide—offering daily support and advice tailored to individuals and couples alike. The goal was to create a warm, inviting identity that puts users at ease, encouraging them to engage with all the relationship wisdom the app has to offer.To truly understand Ritual’s vision, I immersed myself in their platform, exploring its nuances and functionality.
I began by crafting mood boards to explore different directions before developing the illustrations that would become central to the brand’s personality. To enhance the approachable feel, I selected friendly typography with a human touch, making the app feel more personal and relatable. The color palette was carefully chosen to resonate across a wide spectrum of genders and relationship statuses, ensuring inclusivity and broad appeal.4o
