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overview

Spring Shake – Vibrant & Natural Branding

Spring Shake was one of the most enjoyable projects I had the opportunity to work on. The well-known beverage brand Spring brif was to design the packaging and branding for a new line of natural fruit shakes. The goal was to create a fun, refreshing design that highlights the drinks’ all-natural ingredients—made entirely from fruit. The design process included planning the fruit photography and styling. I loved every step of this project, from conceptualizing the packaging to overseeing the product’s journey through photography, design, and final printing—ultimately bringing it to life on store shelves.

design and illustration
Sharon velkin
photography
Yasmin & Arey Photographers
STYLING
Nagi demet
criative director
Michal merhav and Shani Rosenberg Shmueli
illustrations
Sharon Velkin